The Crep Street, Food Truck in Mexico City
GRAPHIC DESIGN / BRANDING
The Project
A personal entrepreneurship will always be a real challenge and even more so when it comes to penetrating such a competitive market, food businesses. On this occasion, an entrepreneur decided to contact me because he wanted to open a food-truck chain restaurants, selling desserts in which his signature food would be crepes in its different presentations.
Design need to be resolved.
The client did not have branding, or a brand identity, so they contacted me to give a 'face' to their business. His design perspective was as follows: Accessible, minimalist, modern and elegant.
The objective.
Design a brand identity so that it can be disseminated through physical and digital media by the agreed deadline.
[Mockups and Final Brand]
DATE
Nov. 21 - Dec. 23. 2021
ROLE
Graphic Designer
CLIENT
The Crep Street